Data
Explore frequently asked questions on data marketing. Discover how to harness customer insights to refine targeting, optimize decisions, and generate more value.
CDP marketing is built on a Customer Data Platform that gathers and unifies customer information from online and offline sources into a single, actionable profile. With this 360° view, marketers can create dynamic segments, personalize messages in real time, and activate consistent campaigns across email, ads, social media, and SMS. A CDP becomes a strategic engine to reduce data fragmentation, enhance customer experience, and boost long-term marketing performance.
A GDPR Data Audit is a systematic examination of how an organization collects, processes, stores, and secures personal data to ensure compliance with the General Data Protection Regulation. Its purpose is to detect and fix flaws that could lead to legal disputes or data breaches.
First-, second-, and third-party data form the foundation of modern digital marketing strategies. Understanding their sources, reliability, and use cases is key to creating stronger, privacy-compliant campaigns. This article explores how to combine them to build a resilient and future-proof data ecosystem.
To truly transition to data-driven marketing, it all starts with data centralization. It frequently happens that data is scattered across various tools or platforms (CRM, website, campaigns, etc.).
Marketing automation is the use of software to automate repetitive marketing tasks in order to save time and improve the efficiency of campaigns.
To properly analyse your website data in Switzerland, you need to go beyond basic traffic numbers. Tracking the right KPIs, understanding your traffic sources, and interpreting user behaviour will help you optimise your digital performance. Here are the key steps to do it effectively.