Eminence ADVERTISING AGENCY IN SWITZERLAND
Search Engine Advertising (SEA) is a fast way to gain presence and notoriety on search engines.
The principle of SEA is simple, since it consists in buying keywords from the Google search engine through the Google Adwords advertising agency.
In addition, paid search is also characterized by its sponsored links which produce a very short-term effect, while traffic increases significantly from the very first hours of the campaign launch.
Eminence, online advertising agency, provides you with a dedicated team that develops and manages your advertising campaigns via Google (display, sponsored links).
We also take care of your retargeting campaigns to encourage people who did not take action during their first visit to your website to come back to finalise their purchase. Finally, we also manage your advertising campaigns on the various social networks (Instagram, Facebook, Twitter, LinkedIn).
The experts of our advertising agency in Geneva provide you with their know-how in SEA campaigns through the use of different techniques to improve the return on investment (ROI) of your campaigns.
Our mission is to help you build effective campaigns to generate more sales and leads (qualified contacts) and generate qualitative traffic to your website.
Feel free to contact our online advertising agency to support you in this important step!
SEA: the key digital element of your marketing strategy
Paid search allows the advertiser to obtain an optimal temporary positioning of his website, thus enabling him to test his campaigns at modest costs.
To reach a target instantly, promote a new website or get its activities to be known, the technique of paid search becomes essential.
Advertisers unanimously opt for sponsored links, with the aim of quickly appearing in engine results and reaching a qualified target.
If paid search is within everyone's reach, the optimization and profitability of an AdWords campaign remains complex for most companies, hence the need to solicit experts, such as those from our advertising agency in Switzerland, who will ensure that your portal is on the first pages of Google, the search engine most used in the world.
Eminence, your online advertising agency, evaluates your budget in advance to be able to implement an effective SEA strategy by positioning you on very competitive keywords in order to be present on key requests of your activity.
Eminence, ADVERTISING AGENCY IN GENEVA, IDEAL SOLUTION FOR SOCIAL MEDIA ADVERTISING CAMPAIGNS
Social Media Advertising (SMA) concerns all activities related to the distribution of advertising content on social media websites.
Knowing that broadcasting is made possible thanks to Social Ads platforms (Facebook Ads, Twitter Ads, LinkedIn Ads, Instagram Ads), Eminence, your online advertising agency in Geneva, allows advertisers to easily configure their campaigns, while promoting their content through social media.
Being a source of visibility for companies and brands, advertising campaigns via social networks make it possible to target a very specific target contained in a community.
In other words, the SMA is an effective tool for targeting Internet users potentially interested in your products and services.
Eminence, your advertising agency in Switzerland, allows you to precisely target the audience of an ad to optimize your return on investment.
RETARGETING: AN ESSENTIAL COMPLEMENT TO YOUR MARKETING STRATEGY
95% of Internet users leave an e-commerce site without having made the purchase. How can this be solved? Retargeting advertising seems to be the optimal solution to address this problem.
Having more impact than a simple online advertising campaign, retargeting delivers a very targeted message and is mainly directed at Internet users who have already visited your site and who are therefore those most likely to become customers.
Retargeting also contributes to the significant increase in the conversion rate, in particular thanks to the customization of the banner where products likely to interest the Internet user are displayed.
The digital marketing experts of our advertising agency in Geneva master this technique of retargeting advertising, as well as the tools specific to it, so that your can stand out from competition.
THE DIFFERENT RETARGETING AXES ACCORDING TO EMINENCE
Retargeting therefore makes it possible to refine targeting by broadcasting ads only to Internet users who have visited your website in order to boost your traffic, but above all your ROI.
Eminence, your advertising agency in Geneva, proposes to set up for you an advertising retargeting strategy that can be adapted according to 7 axes:
- Search retargeting
- Site retargeting
- SEO retargeting
- Email retargeting
- Retargeting through engagement
- Social retargeting (via social networks)