How to establish a winning Data-Driven strategy for your E-commerce?
There is no doubt that shopping habits have changed since the pandemic. According to a survey conducted by KPMG among 1,051 Swiss people in 2021, more than 40% of people surveyed buy online. Almost half of them find online shopping convenient, comfortable and easy, and 43% of respondents say they buy online several times a […]
Google Ads offers a new way to measure offline leads
To help businesses gain more accurate data about their consumers’ buying journey, Google Ads recently introduced a new feature called “Advanced Lead Conversion Tracking.” This feature allows advertisers to measure offline conversions from their campaigns. The goal of Advanced Conversions for Leads is to track consumers’ activity and leverage their data across different touchpoints.
Web tracking: how does it work and why is it important for your business?
How can you measure your company’s return on investment reliably and solidly? The answer lies in tracking your business efforts by collecting useful data through web tracking.
IOS 14: The impacts and the solutions
By now, you’ve probably heard about Apple’s new iOS 14 update, which has impacted how personalized ads are delivered on social networks and how users’ personal data is collected. This update requires iOS apps to proactively ask users for permission to track them on other apps and websites; whereas previously, users were tracked by default.
How to implement a data-driven strategy?
Today, brands have access to a huge amount of customer data that allows them to understand and analyze customer behavior in-depth, as well as to create customer experiences tailored to their expectations. To grow your business and make the right strategic decisions, you need to implement a data-driven marketing strategy.
Why Big Data is capturing the Fashion Industry?
Why Big Data is capturing the Fashion Industry? Through the accumulation and analysis of data from consumer buying processes, GPS profiles, and Social Media Behaviour, companies can recognise our needs before we are aware of them. In particular, in the Fashion Industry there are promising possibilities to improve the consumer experience and to better react […]
The importance of big data in the business world
The term big data is nothing we haven’t heard before. In actual fact, both large and small companies are beginning to utilize big data and the analysis behind it, in order to gain insight and information to better support their company and cater to the needs of their customers.