The 4 types of Data Analytics
In the digital realm, data has become a major asset, both commercially and financially. Consequently, collecting, storing, and analysing data has become a key factor for success in generating growth for any business in its market.
What is a Data-Driven strategy?
The explosion, accessibility, and appeal of data have opened up new possibilities for businesses through their use in the field of marketing. Thanks to the valuable customer information collected, data-driven marketing strategies have emerged, radically transforming traditional methods.
Google Consent Mode – keep track of your performances
The regulatory landscape is pushing digital ecosystem players to comply with the GDPR. With Apple’s iOS 14 update and the phasing out of cookies planned for this year, Google has introduced Consent Mode to help advertisers track the performance of their campaigns while respecting users’ privacy. In this article, our experts explain the benefits of Consent Mode and […]
From Big Data to Smart Data in the banking sector
Now present in all sectors of activity, Big Data had its glory years in the 2010s, giving way to Smart Data in recent years. The explosion of data collected through the web and other digital media has prompted companies to find solutions to exploit all this information and generate value. The global Big Data market […]
How to establish a winning Data-Driven strategy for your E-commerce?
There is no doubt that shopping habits have changed since the pandemic. According to a survey conducted by KPMG among 1,051 Swiss people in 2021, more than 40% of people surveyed buy online. Almost half of them find online shopping convenient, comfortable and easy, and 43% of respondents say they buy online several times a […]
Google Ads offers a new way to measure offline leads
To help businesses gain more accurate data about their consumers’ buying journey, Google Ads recently introduced a new feature called “Advanced Lead Conversion Tracking.” This feature allows advertisers to measure offline conversions from their campaigns. The goal of Advanced Conversions for Leads is to track consumers’ activity and leverage their data across different touchpoints.
Web tracking: how does it work and why is it important for your business?
How can you measure your company’s return on investment reliably and solidly? The answer lies in tracking your business efforts by collecting useful data through web tracking.
IOS 14: The impacts and the solutions
By now, you’ve probably heard about Apple’s new iOS 14 update, which has impacted how personalized ads are delivered on social networks and how users’ personal data is collected. This update requires iOS apps to proactively ask users for permission to track them on other apps and websites; whereas previously, users were tracked by default.
How to implement a data-driven strategy?
Today, brands have access to a huge amount of customer data that allows them to understand and analyze customer behavior in-depth, as well as to create customer experiences tailored to their expectations. To grow your business and make the right strategic decisions, you need to implement a data-driven marketing strategy.
Why Big Data is capturing the Fashion Industry?
Why Big Data is capturing the Fashion Industry? Through the accumulation and analysis of data from consumer buying processes, GPS profiles, and Social Media Behaviour, companies can recognise our needs before we are aware of them. In particular, in the Fashion Industry there are promising possibilities to improve the consumer experience and to better react […]