Coronavirus’ marketing impact: How is COVID-19 Affecting Businesses?

Fear of contamination, confinement, partial unemployment, risk of bankruptcy and an unstable financial future… The pandemic we are currently experiencing has plunged companies into a new, brutal reality.

The Importance of Creativity in the Mobile Age Digital
The Importance of Creativity in the Mobile Age

Mobile has completely transformed the way we consume. Whether it’s goods, services, but also content: square videos, vertical videos, less text, more images. Indeed, the rules of creativity have changed with the mobile and this is why Eminence shares its knowledge with you. The importance of creativity for advertisers With Facebook, opportunities are literally at […]

Summer holidays: should we stop communicating? Digital
Summer holidays: should we stop communicating?

Summer is often considered to be the least important time of the year for companies. But your community and your customers want to stay in touch with you and hear from you. Consumers have more time to browse the internet, follow promotions and news from their favorite brands.

Bodyline case study: generating sales with Facebook targeting Digital
Bodyline case study: generating sales with Facebook targeting

Bodyline Center is a slimming institute located in the heart of Geneva, Switzerland, on rue du Marché. The center is an elegant, modern, and relaxing place. Offering the latest, new generation treatments and equipment to a B to C target group looking to lose weight. Bodyline offers you a professional experience and personalized treatments. Striving […]

How to build an effective tracking plan for your business? Digital
How to build an effective tracking plan for your business?

Do you want to track your site’s traffic and analyse how people interact with your content?  No worries! In this article, our experts explain how to build an efficient tracking plan to study the possible evolutions according to your needs and your commercial objectives. What is a tracking plan? Setting up a tagging plan is […]

Artificial Intelligence and  Healthcare Digital
Artificial Intelligence and Healthcare

Digitalization impacts all types of companies in all sectors of activity. It offers considerable opportunities to everyone and each person must learn how to become a digital player in order to remain competitive. Moreover, technological innovations represent real assets for many fields and this is why they have been adopted. Eminence, your digital marketing expert, […]

Everything you need to know about influencer marketing – Part 2 Digital
Everything you need to know about influencer marketing – Part 2

In our last article, we explained what is influence marketing and what are the different levels of Instagram influencers, as well as how they represent a real lever for brands.

How digitalisation is transforming our education system Digital
How digitalisation is transforming our education system

Digitalisation is expanding in the education sector. Whether for students, universities, lecturers or companies – the digital era is changing our overall learning environment.

12 efficient tips to boost your X-Mas E-Commerce Business Digital
12 efficient tips to boost your X-Mas E-Commerce Business

The cash never rings sweeter as during Christmas time… …right now, it’s the perfect moment to boost your online shop and make it “X-Mas ready”!