Online cosmetics is an industry that is currently booming. 31.3% of consumers said they bought at least one cosmetic product online in the year 2020, making the beauty sector the 4th largest e-commerce market in terms of its number of customers. So how is the beauty industry changing? Our digital experts took a closer look […]
How to reduce and optimize your bounce rate with Google Analytics?
Bounce rate is a KPI that you need to learn to master if you want to evaluate the interest that a website visitor has towards your company. It is a KPI that helps you to identify and evaluate the quality of your user experience on your website.
Mobile Marketing: The Key to Success in Digital Marketing
If you are looking to reach a greater audience, generate new leads, increase your sales and build customer loyalty, the use of mobile web marketing and its different channels is ideal. It offers you many possibilities to reach your target audience including mobile advertising, responsive design, personalized SMS marketing, geo-targeting, etc. Although it has many […]
Consumption is the driving force behind global digital changes
The mass-market sector is undergoing a major transformation directly linked to digital and social shifts in the world. The stakeholders of the industry are all looking for offers that will make a difference and digital media is at the core of these new changes. To reach the right target with the right message at the […]
Increase the ROI of your Google AdWords campaigns with call tracking and conversational intelligence
Once you have launched Google AdWords campaigns with a specific marketing objective, you need to determine which ones are the most effective in terms of cost and results. This is why we advise you to optimize your ROI by integrating call tracking and conversational intelligence with your Google ads. Indeed, the combination of these two […]