One of the strongest trends in the world of digital marketing in the last decade has been video.
Discover Universal Application Promotion Campaigns (UAC)
In this article, Eminence’s digital experts take a closer look at Universal Application Campaigns (UAC), so that you can make the most of your app ads on different iOS and Android operating systems and generate traffic.
What is PPC Marketing?
In this article, our digital experts at Eminence explain what PPC marketing is and how to effectively use this technique to increase your visibility and measure your campaigns. What is PPC and how does it work? PPC, also known as Pay-per-click advertising or Pay-per-click marketing, is a digital advertising method that generates traffic to […]
Dynamic Search Ads: What you need to know about these new campaigns and how you can include them in your digital strategy
Have you heard of “Keyword-less” campaigns? Read our article to understand how these campaigns work and how they can be useful to you.
Google My Business: Your local SEO ally
This is a free digital tool allows you to manage your local SEO. Your Google My Business (GMB) profile shows your subsidiary or your company in local search results. This can help your potential customers find you more easily and make your brand more visible to them. With GMB your company appears locally at the top of the page, it is prioritized over organic search results, improving your online presence. In this article, we will examine the benefits of GMB and the ways […]