The design of a website is important for several reasons: visitors to your website will feel emotions as they browse through it such as respect, frustration, annoyance, excitement, etc. The design of your website can also give visitors information about your seriousness and reliability. In short, the design of a website plays a major role […]
How to establish a winning Data-Driven strategy for your E-commerce?
There is no doubt that shopping habits have changed since the pandemic. According to a survey conducted by KPMG among 1,051 Swiss people in 2021, more than 40% of people surveyed buy online. Almost half of them find online shopping convenient, comfortable and easy, and 43% of respondents say they buy online several times a […]
Health sector: how to communicate successfully on social networks?
Social networks have become one of the most common ways to exchange and keep up to date for many sectors, and the medical field is no exception to the rule. Indeed, if you are in the health sector, being present on social networks opens a plethora of possibilities to increase your awareness, inform, exchange, or […]
How to make comparisons in Google Analytics 4?
As we have already told you for a few weeks, Universal Analytics will disappear by July 2023 and will be replaced by Google Analytics 4. In order to help you through this transition, our experts at Eminence give you their best tips and share with you subtleties that could help you better manage your business. […]
TikTok or the rapid rise among social networks
In just a few years, TikTok has become the world’s hottest social media platform. TikTok has already over 1 billion monthly active users and in 2020, the platform became the most downloaded application in the world, surpassing social media giant Facebook.