Strategy
How to boost the Click-Through Rate of your email campaigns?
It is almost impossible today to have an online business without sending emails. The biggest challenge in this process is not only to get a good opening rate but also to get people to take action by clicking on your email campaigns (CTR). If you want to increase your chances of improving the click-through rate […]
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Strategy
Last E-commerce trends to succeed your online business
The e-commerce sector is constantly evolving and this year was no exception. More than ever, retailers are improving their e-commerce operations to better meet customer needs.
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Strategy
Write SEO content that ranks high on search engines
According to 2020 data from Tim Soulo of Ahrefs, 90% of content on the web receives no traffic from Google. Therefore, optimizing content for SEO is essential to increasing your site’s organic traffic and ensuring that your content is written in a way that reaches the most people possible.
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Strategy
Google My Business: the key to successful BtoB local SEO
Nowadays, using Google My Business (GMB) to reference locally your BtoB business is a powerful tool if you have local customers and a limited catchment area. It allows you to highlight your B2B business in Google’s geo-localized results and in Google Maps to reach qualified leads while strengthening your company’s e-reputation.
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Strategy
Trends: Flat Design and Material Design
Since the global pandemic, Mobile UI also known as mobile User Interface has greatly evolved, as has how users interact with companies’ digital tools and platforms.
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Strategy
How to reduce and optimize your bounce rate ?
Bounce rate is a KPI that you need to learn to master if you want to evaluate the interest that a website visitor has towards your company. It is a KPI that helps you to identify and evaluate the quality of your user experience on your website.
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Strategy
Content marketing : your key to success your digital strategy
More and more companies are adopting content marketing. This technique has become extremely important in the digital world. So, what is content marketing? How do you implement it? We answer all these questions in the article below and highlight the key benefits of using content marketing.
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Strategy
Christmas 2020: Consumer Insights & Digital Strategies for the Festive Season
The Christmas season is a time when consumer behavior changes. What is more, the COVID-19 pandemic has shifted many aspects of our daily lives. Indeed, many of the new habits formed during the pandemic will contribute to new consumer trends in 2021 and beyond. Facebook IQ offers insights, studies, and research using people, advertising, and […]
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Strategy
Difference between content optimization and over optimization
Quality content, keywords, tags, link descriptions, etc. Search engines have many criteria for SEO a site, and some of them are constantly evolving.
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