One of the smartest marketing campaign? WaterAid NGO has put a smart campaign for water issue awareness and what’s not more efficient than an interactive one ?! Experiential marketing being a valuable way to a marketing strategy this campaign consist in interaction with people while they are mostly naked…yes yes you read that right. Apparently […]
E-Marketing Glossary
Complicated words for very simple things. Eminence has prepared for you a mini dictionary for recurrent terms of digital marketing. Do not be lost in this flood of information. You also control the geek’s language, you will impress them all. So here’s a non-exhaustive list: A/B testing This is a test method commonly used in […]
Which social network for which objectives?
Social networks have become so widespread in recent years, it is essential for your business to use these communication channels. However the issues and objectives are different from one social network to another. It is therefore necessary to define a suitable digital strategy.
Influencers, a particular stakeholder in your digital strategy
At the time of 3.0 marketing, the Internet has become a competitive market. The establishment of a media strategy enterprise is essential for the functioning of your business.
Why you need to incorporate Instagram ?
Mobile Application launched in 2010, bought by Facebook, Instagram now has over 400 million users and allows to instantly share photos and videos with the community.