Flash Sephora opened its doors in Paris. This is the first fully connected shop. An innovative concept with a refined design. The cosmetic line offers customers a new digital marketing experience. No more baskets filled with creams and other beauty products. The store presents its 14,000 products on a 100m² surface instead of the usual […]
News of the Week
Instagram changes its look Two weeks ago we told you about Instagram’s new black and white look. It was still in a testing phase and needed to be green-lit. This new look could have been set aside as Instagram had never tried to change it. Last Wednesday the new look went live. Instagram also changed […]
Rolex Case Study
Table of Contents Traditionally luxury brands are reluctant to implement a digital strategy. With their reputation, luxury brands did not immediately feel the need to move to digital. However, Rolex, always on time, was able to understand the important issue of implementing a digital strategy in its marketing plan. Rolex has adapted its strategy by making the […]
Facebook Ads: a more precise BtoB targeting!
There are over 1.4 billion people who use Facebook. This is the most popular social network in the world. So if you opt for a social media strategy, Facebook is the ideal network to reach a perfect target. The best way is the Facebook Ads (Advertising). Advertising on Facebook has reached colossal figures, so do […]
Eminence brings you the news of the week
This past week has been a huge one on the social media side. There was big announcement with Facebook as last week there was the F8 conference held by Mark Zuckerberg himself. Hopefully there is more on the digital world. Here is our News of the week. Messenger has two main updates Messenger has more […]