digital marketing social media

News of the Week

  •   16 May 2016

Instagram changes its look Two weeks ago we told you about Instagram’s new black and white look. It was still in a testing phase and needed to be green-lit. This new look could have been set aside as Instagram had never tried to change it. Last Wednesday the new look went live. Instagram also changed […]

Facebook Ads

Facebook Ads: a more precise BtoB targeting!

  •   24 April 2016

There are over 1.4 billion people who use Facebook. This is the most popular social network in the world. So if you opt for a social media strategy, Facebook is the ideal network to reach a perfect target. The best way is the Facebook Ads (Advertising). Advertising on Facebook has reached colossal figures, so do […]


Eminence brings you the news of the week

  •   14 April 2016

This past week has been a huge one on the social media side. There was big announcement with Facebook as last week there was the F8 conference held by Mark Zuckerberg himself. Hopefully there is more on the digital world. Here is our News of the week. Messenger has two main updates Messenger has more […]

impact social media on seo

What impact do social media have on SEO?

  •   12 April 2016

When we talk about SEO, the question of the impact of social networks is often dealt with. Is a presence on social networks has a positive impact on SEO? That is to say, can we have a better positioning in the results of search engines through social networks? Yes certainly otherwise why marketing professionals do […]

mobile friendly trend

“Mobile-Friendly” the trendy word of the moment!

  •   5 April 2016

You must know that : 94% of smartphone users look for local information 51% visit a store after an online search 48% contact by phone a store after an online search 29% purchase in stores quickly after an online search In view of these figures resulting from the study The Mobile via Google Play Books, […]