Influencers are fast becoming one of the most popular tools used for brands, not just in the UAE, but internationally. It is following the success of the social media era we live and work in, that has allowed brands to target their audience in an indirect way, thorough people that have a large following across […]
News Industry Update
Pinterest adds visual search for elements in images and through your camera Pinterest has mentioned they are launching three new products today that will point out specific elements in pictures — whether viewed live through a camera or through a typical image search — and use them as a jumping point for search. This is designed […]
Why social media is so important ?
Every company wants to make an impression. They want to have opportunities to educate the audience about their brand. To encourage likes on their Facebook and Twitter accounts and visits to their website. But where to start when you’re promoting to your brand? How can you attract all ages and socio demographics? It sounds straight […]
Industry News Updates
Google Maps redesign puts traffic, transit, places and more at the bottom of the screen Google Maps has been upgraded, to a more user friendly interface which includes current traffic conditions, transit schedules and places to eat or drink. Google say they are trying to incorporate helpful every dayinformation based on your current location. Not […]
Super Bowl Ads–not just TV advertising, but so much more!
On February 5th, the SuperBowl aired to millions all over the world, it’s not just a game, where football players battle it out to win pride and the nations support for their team. It’s important to think about the platform it provides for brands to advertise their products. Advertisers shell out over $5 million to […]